Search Engine Optimization
Any business requires visibility and in the digital world, this visibility is created through SEO or Search Engine Optimization. 93% of online experiences begin with a search engine, 68% of which use google. Search engine optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Two factors go into optimizing search engine results – the first is understanding your user’s search habit, taking note of the keywords used in search fields. The second is about staying up to date on the many changes that are implemented into search engine algorithms and how it evaluates a website’s content and its ranking.
Magnus Digital has a team of SEO experts based in Kuala Lumpur that can help analyze, implement and optimize your website ranking. We offer competitive SEO packages at competitive prices, allowing you to place your website at the top.
Keyword research is essentially understanding the key words and phrases in your web content that makes it possible for people to find your site via search engines. This process requires an understanding of your user’s search habits, finding niche keywords to occupy, and surveying the existing keyword landscape to predict how your keyword selection will perform. Our team of SEO experts will use a set of tools, skills and experience in the Malaysian digital landscape to uncover the perfect set of keywords to help optimize your website.
On-site (or on-page) optimization refers to all the measures that can be taken directly within the website in order to improve its position in the search rankings. This includes improving and optimizing meta descriptions, title tags, loading speed, URL structure, and a long list of other on-site improvements that will contribute to the overall performance of your website in search engine listings.
Using the keyword selection uncovered through the keyword research process, the team will utilize this information to enhance and optimize the content in your website in a relevant and useful manner. Through content optimization, you are providing essential data that search engines will use to determine what your content — and, by extension, your business — is all about. Search engines then use this information in the search results they display for relevant keyword terms or phrases.
A vital aspect of search engine optimization is off-site link building. When your website is linked to other external pages, it enhances the reputation of your website, indicating its relevance and thus increasing its ranking in search engine results. The process of link building requires knowing a network of other sites that will help promote (i.e link) your page via theirs. Magnus Digital can provide an SEO package that will assist in the process of link building.
ANALYSIS & EVALUATION
Once the on-site and off-site SEO changes have been applied, we will once again do a thorough analysis of your website to get an understanding of how our strategy has affected the overall ranking of the website. We will review the changes made, links acquired and overall activity to evaluate the successes in regard to keyword selection and user experience. This will all be assessed in the context of competitor rankings. A report will be created to summarize our analysis and discuss modified plans, if any.
Reputation management involves monitoring and improving your brand’s online reputation. On top of ranking high in the Search Engine Result Page (SERP), an optimized website is one that presents the correct information of its multiple properties in a cohesive and effective manner. This includes building Social Media pages, building links to positive websites, be included in positive content, and more. This is the final aspect of a comprehensive SEO strategy which will allow your brand to carve a permanent place in cyber space.